Kuchu - Olive Oil
Part of the series of product under the label Kuchu, as Kuchu - coffe, was created this new product for the Olive Oil market. Fashion, catwalks, style and nerve, inspired by the Drag subculture, Voguing (popularized by Madonna), rectilinear and strong movements to express sexual liberation. Kuchu means Queer in Ghana, and it is in honor of one of the activists of the LGTBQ movement who was killed for fighting for the ideals and freedom of the LGTBQ collective (David Kato). Sensual forms projecting a not homogeneous faceting pattern throughout the structure, a materialization of the rupture of barriers that people have to break to being accepted by actual society. Technique that resembles the French "Batuto" (sharp hammer strikes against glass) which is reflected in the fashion garment piece as well. Such process has been achieved using parametric design, making possible to be reproducible in mass production. Color choosen is sapphire blue, designed for 500ml (up to 500ml by law doesn't require UVA protection, more than 500ml should be green colour UVA tinted), the waist of the bottle ergonomics suggest where it should be hold it. To increase the balance of the piece, the base has been 30° which gives a visual effect of movement and at the same time reinforces the stability. Fashion film to promote this Olive Oil resemble to perfume advertisement to present the ideology of the brand, was also created a silk dress inspired in the same ideals, branding, logo, etc. Size: 30cm tall , 10 diameter in the widest part, up to 5mm non- homogeneous thickness (because of the surface pattern). Startup.